For us, it has never been about the money. We've never understood why it ever would be. What is the point of creating products for a lifestyle you destroy in the process?

Creating clothing should be about doing it right. It's about creating clothes in a way that allows our ocean and land to stay preserved, so we can use those very clothes to venture into the depths of nature, not stand at the fireline watching it burn. That is our commitment to you and to ourselves. We will do it better. It won't be easy, but doing it right is the only way we see to do it.